However, many firms opt for multiple Twitter accounts and there are often very good reasons for this. If you have disparate messages to send, creating separate accounts can be a great way to show a human side to a business and be more relevant to the various needs of your audiences. Multiple Twitter accounts do require time and effort to manage so it's important to establish whether there's an appetite for them among your audience and if there's a business case for creating them in the first place.
If you're not sure how to progress, take a look at what your competitors are doing. Do they have multiple accounts? Review the type of responses and messages you are receiving from your audiences - what do they need from you? If you think it might be too complex to manage multiple accounts, consider how you might unify your content. Make sure your profile is easy for users to search for and regularly updated.
This will tell readers what you can offer them - precisely and concisely. Social media content produced in partnership with Luan Wise. To find out more, see our FAQs. How to make the most of Twitter with Hootsuite. How to use Twitter to promote your business. Twenty top Twitter tips. Browse topics: Social media Twitter 7.
Social media strategy If your brand has products that ship nationwide, you can choose the United States. If you only service the Savannah area, you may want to localize to this specific geo. Maintenance maintenance maintenance. Coming up with a tweeting schedule will get you off to the right start.
The second part though, is seeing it through. For best results? We suggest tweeting at the very least once every couple of days and varying your content. By The Wix Team. This Blog was created with Wix Blog. Oct 24, Include your business website, so that your Twitter followers can easily click through to your website.
Tip: As you develop more followers on Twitter, and you use Twitter to market certain social sites or special promotions, you can change always change this website to direct your Twitter traffic to particular landing pages.
Add your Twitter business bio. You have characters maximum to tell the world about your business. Be succinct. If you want to reach local followers, then be sure to add your location to your business account. You could also include your trading hours or any other important information that you need customers to know.
Tip: In your bio, add something personal or quirky about your company. As in most social media platforms, adding a personal touch resonates with your audience, and customers are more likely to follow you if they see your personality shine through.
Twitter allows you to post your Tweets directly to your Facebook page. Twitter and Facebook are very different platforms. Tweets are much more frequent than Facebook posts - if you connect the two, your Facebook fans will get annoyed with the posting frequency, and the tweet-like feel of your updates. Looking for inspiration? Check out How to Run a Sweepstakes on Twitter. You are now ready to send your first Tweet. To help steer you in the right direction, here are a few tips and best practices that your business should know when using Twitter.
Join trending topics in your industry and add your tweet to them. You can follow popular hashtags in your industry, and include them when you tweet.
This can bring you a lot more attention from relevant Twitter users. Spend more time engaging than tweeting. Instead of just sending out broadcast messages, you should use your Twitter account to engage with your followers and other brands.
Tweet often. You can make use of Twitter more frequently than your other social media platforms. The Retweet with Comment feature is a great way to engage with other brands and include your comments and thoughts on popular tweets.
Follow your data carefully and use this to guide your Twitter decision-making. Create your own hashtags. Feel free to create your own branded hashtags. This is a great way to create user-generated content and get Twiter users talking about your brand. Consider scheduling your tweets with the right software. This can save you plenty of time and effort. Run a contest.
Offering a giveaway is a great way to boost brand awareness and get more Twitter users interested in your account. When they mention you or reply to one of your posts, your username will take up some of the characters for the response.
Luckily, Twitter is great spot for new users to build connections and the network even gives you a head start to find influencers. Twitter allows you to connect with others as soon as you fill out your profile. Once you begin to add people, Twitter provides helpful suggested users to follow based on your previous selections. The social network is more about building connections than intimate or personal networks. This is the best time to add some flair to your account.
As for the header photo, you will have much more room, so pick something visually striking. All the top businesses that operate on Twitter use appealing photos to engage readers on their profile. From this same screen, you can update basic profile information. You can catch up on our previous Twitter bio ideas post to get some help.
In your profile, you can add a linkable website, your location and a character bio that is linkable and respondent to hashtags and mentions. Try to convey what your business or brand is about as succinctly as possible. You should make your Twitter bio clean and accessible.
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