Google also looks at the anchor text of internal links to better understand context, as confirmed in this tweet by John Mueller:. Most links do provide a bit of additional context through their anchor text. In other words, say that you have a page about blue widgets. You have multiple internal links pointing to that page with anchors like widgets , blue widgets, and buy blue widgets. Those help Google to understand that the page:. You need to think smarter, and it all begins with your initial site structure.
Think of your website as a pyramid with the most important content at the top and the least important content at the bottom. Most websites have the same page at the top of the pyramid—their homepage. Under that, they have their next most important pages— about us, services, products, blog , etc. Under each of those, they have slightly less important pages—individual products and service pages, blog posts, etc. Siloing is the grouping together of topically-related web pages via internal links.
This creates a topic cluster or content hub —a group of interlinked pages all closely-related to the same topic. Looking to learn more? Everything above makes sense. The first step is to crawl your site in Ahrefs Site Audit tool. Learn more in our full guide to finding and fixing broken links.
You should also sort by nofollow internal links. All broken internal links should be fixed. Using Site Explorer instead of Site Audit is useful for when you want to see broken internal links on a third-party website without having to run a full crawl.
For example, if you have internal links pointing to moved and redirected pages e. If you see unimportant pages with lots of internal links, remove them. It may even make sense to delete those pages. You would need to use Site Audit for that. This report shows the working pages on your site.
As a general rule of thumb, if you see any important pages—ones that earn you revenue, convert well, target a worthwhile keyword, etc.
If you have a lot of pages on your site, try sorting the list by organic traffic from high to low. Orphaned pages that still receive organic traffic would likely get even more traffic if internally linked to.
Yes, many of your internal links will point from page A to page B. But you also want to link your pages together into categories. For example, if you look at Zappos. I do this as part of my quarterly SEO website audit. Internal links are great. And if you think sounds like a lot of links, keep in mind that this includes ALL internal and external links. For example, this page on my site has at least links:. Just know that starting at about , each additional link on that page passes less and less value.
Not only does your navigation result in A LOT of links, but it can override other anchor text on your page. Website Architecture and Internal Links : A short but thorough video on how website architecture and internal linking work together.
Worth poking around and seeing how they do it. Internal Linking. SEO Marketing Hub 2. What Are Internal Links? Matt Southern has been the lead news writer at Search Engine Journal since With a degree in communications, Matt Category News SEO.
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